SEO Pitfalls to Avoid
If you want to maximize your site's search engine visibility, keywords are the best things to bank on. When you use just the right ones and put them in the right places within your content, you can definitely see them work their wonders in your rankings. Of course, the more important result would be a significant increase in your traffic and sales.
When thinking about search engine optimization, one needs to recognize the fact that content, no matter how informative and well-written, will just not work if it's not attractive enough for search engines. So what makes for such attraction? Keywords. And it's not all about choosing which ones to use. It's also about knowing the right places where to put them so the search spiders actually catch them. By using the right techniques, one can only expect positive results.
On the other hand, there will be pitfalls to avoid if one is to ensure successful search engine ranking optimization. One is relying on gut feel as to which keywords may or may not work. When one thinks he knows everything, he probably doesn't. Even if a self-proclaimed expert has worked on the Internet for years, his conclusions about which keywords to use will never be good enough as those that search engines actually pull up themselves. Google®, for example, has a free and effective tool that readily turns up the best keywords to use. You just have to type a very short phrase pertaining to your site's content and Google® makes you a list of the best ones to use. By all means, these are what you should work on.
Another pitfall that should be avoided is keyword overstuffing. When a search engine detects this, the site is automatically scratched off its search results which could then be disastrous for the site. Even if you have the best of them, having too many could just get you into trouble so know how much is enough. The benchmark is usually about nine for every 300-word writeup or approximately 3% in density. Anything more than that could be recognized by search engines as spamming which may just become your site's worst nightmare.
Of course, not even just the right number of these miracle words per writeup is a guarantee of good search results. There will also be strategic positions where they need to be in order for search spiders to come up with a gist of your site. The general rule is to place more keywords at the beginning and the end of an article for the site to achieve good search rankings.